{"id":8080,"date":"2025-07-30T10:34:51","date_gmt":"2025-07-30T08:34:51","guid":{"rendered":"https:\/\/catalanwines.com\/?p=8080"},"modified":"2025-07-31T11:34:50","modified_gmt":"2025-07-31T09:34:50","slug":"observatorio-del-vino-cast","status":"publish","type":"post","link":"https:\/\/catalanwines.com\/es\/observatorio-del-vino-cast\/","title":{"rendered":"Un nuevo estudio, con la participaci\u00f3n del INCAVI, analizar\u00e1 tendencias y h\u00e1bitos de compra en tiendas de vino catalanas"},"content":{"rendered":"\n<p>El <em>Observatorio del Vino de Catalu\u00f1a <\/em>quiere proporcionar datos que ayuden a las empresas vitivin\u00edcolas en su toma de decisiones<\/p>\n\n\n\n<p>El Instituto Catal\u00e1n de la Vi\u00f1a y el Vino (<a href=\"https:\/\/incavi.gencat.cat\/ca\/inici\">INCAVI<\/a>), en colaboraci\u00f3n con entidades referentes del sector como la Asociaci\u00f3n Vin\u00edcola Catalana (AVC) y la Asociaci\u00f3n de Elaboradores de Cava (AECAVA), ha impulsado la creaci\u00f3n del <em>Observatorio del Vino de Catalu\u00f1a<\/em>. Este proyecto, desarrollado por el medio especializado <a href=\"https:\/\/cupatges.elnacional.cat\/\">Cupatges<\/a> y T\u00e1nico Wines, quiere convertirse en una herramienta de referencia tanto para elaboradores como para tiendas especializadas, poniendo a su alcance datos estrat\u00e9gicos para la toma de decisiones empresariales. <\/p>\n\n\n\n<p>El proyecto mostrar\u00e1 una radiograf\u00eda actualizada del panorama actual del comercio especializado en vino y multimarca, de establecimientos de Catalu\u00f1a que cuenten con m\u00e1s de 200 referencias. El estudio analizar\u00e1 en profundidad el comportamiento del consumidor, identificando los factores que influyen en la elecci\u00f3n de un vino u otro, como por ejemplo: momento del a\u00f1o de la compra, tipo de vino, seguimiento de las tendencias de mercado, formato escogido, precio, zona geogr\u00e1fica de la referencia escogida, o conocimiento del sector por parte del cliente. Todo ello, ayudar\u00e1 el comercio profesional y empresas vitivin\u00edcolas a adaptar mejor sus estrategias de promoci\u00f3n y ofrecer al cliente recomendaciones m\u00e1s ajustadas a sus intereses y necesidades. <\/p>\n\n\n\n<p>En esta primera fase del <em>Observatorio del Vino de Catalu\u00f1a<\/em>, en la que ya se han adherido m\u00e1s de 30 tiendas, como <a href=\"https:\/\/vinalium.com\/\">Vinalium<\/a>, Vins i Licors Grau, Lafuente, DiVi Muntaner, entre otros, el <a href=\"https:\/\/catalanwines.com\/\">INCAVI<\/a> est\u00e1 facilitando materiales did\u00e1cticos a las tiendas que participen en el estudio, con el objetivo de promover la divulgaci\u00f3n del vino catal\u00e1n y sus 12 denominaciones de origen. Los recursos informativos pondr\u00e1n en valor el origen, la calidad y el valor a\u00f1adido que ofrecen los vinos del territorio ayudando, por tanto, al mejor conocimiento y reconocimiento por parte del consumidor. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Observatorio del Vino de Catalu\u00f1a quiere proporcionar datos que ayuden a las empresas vitivin\u00edcolas en su toma de decisiones El Instituto Catal\u00e1n de la Vi\u00f1a y el Vino (INCAVI), en colaboraci\u00f3n con entidades referentes del sector como la Asociaci\u00f3n Vin\u00edcola Catalana (AVC) y la Asociaci\u00f3n de Elaboradores de Cava (AECAVA), ha impulsado la creaci\u00f3n &hellip; <a href=\"https:\/\/catalanwines.com\/es\/observatorio-del-vino-cast\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":8074,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-noticia.blade.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,32],"tags":[85,100,100,83,84,101],"class_list":{"0":"post-8080","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-noticias","9":"tag-incavi-2","10":"tag-vi-catala-es","12":"tag-vinos","13":"tag-vinos-catalanes","14":"tag-vins-catalans-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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